Content Marketing for iGaming Affiliates

Content is how you compete without massive PPC budgets.

We create content that ranks, engages, and converts clicks into commissions.

Content Types for Affiliates

Casino Reviews

The bread and butter of affiliate sites. We write reviews that:

• Actually provide value (not just rehashed operator info)
• Include personal insights and testing
• Compare bonuses, games, payments, support
• Target commercial keywords

Bonus Guides

“DraftKings Bonus Code 2025”
“BetMGM Welcome Offer Review”
“Best No Deposit Casino Bonuses”

These pages print money if you rank them.

Game Reviews and Guides

Individual slot reviews, game strategy guides, RTP comparisons. Long-tail traffic that converts surprisingly well.

How-To Content

“How to withdraw from online casino”
“Understanding sports betting odds”
“Blackjack basic strategy”

Educational content that builds trust and targets top-of-funnel traffic.

Comparison Content

“DraftKings vs FanDuel”
“Best live dealer casinos 2025”
“Highest RTP slots”

Direct comparisons capture users in decision phase.

Geo-Specific Guides

“Online casinos in Pennsylvania”
“New Jersey sports betting sites”
“Michigan online poker rooms”

Local SEO gold for US affiliate sites.

Content Strategy

Month 1: Research and Planning

• Keyword research (focus on commercial intent)
• Competitor content gaps
• Editorial calendar creation
• Tone and style guide

Month 2+: Production

• Regular content publishing
• Optimization of existing pages
• Internal linking strategy
• Content refresh of outdated material

Content Packages

Basic – $2,000/month

• 4 articles (1,500+ words each)
• Keyword-optimized
• Basic on-page SEO

Standard – $4,000/month

• 8 articles
• Mix of review, comparison, and guide content
• Advanced on-page optimization
• Internal linking strategy

Scale – $8,000/month

• 15-20 articles
• Complete content hub development
• Existing content refresh
• Multimedia content if needed

Custom – $12,000+/month

• For large affiliates or multi-site portfolios
• 25+ pieces per month
• Full content team dedicated to your properties

Why Content Matters

1. Google wants expertise. Sites with thin, templated content get filtered out.
2. Long-tail traffic adds up. 100 articles targeting low-competition keywords can drive more traffic than 10 articles targeting competitive terms.
3. Content builds trust. Players read reviews before depositing. Better content = better conversion rates.
4. Fresh content signals activity. Sites that haven’t published in months look abandoned to Google.

For Multi-Site Affiliates

Running multiple properties? We can:

• Create content across your portfolio
• Adapt core content for different GEOs
• Maintain consistent quality across all sites
• Scale production without quality dropping