Digital PR gets you links you can’t buy and coverage you can’t fake.
We create stories that gambling media wants to publish.
What Digital PR Gets You
High-Authority Backlinks
Links from DR 70+ sites: Forbes, Business Insider, major gambling news outlets.
Brand Recognition
Your site/brand gets mentioned in real publications. Builds credibility.
Traffic Spikes
When a major site covers your story, you get traffic surges.
Competitive Edge
Most affiliates don’t do PR. This separates you from the pack.
Our PR Strategies
Data-Driven Campaigns
We create original research that journalists love:
- Player behavior surveys
- Gambling industry trend analysis
- State-by-state comparisons
- Economic impact studies
Example: “Study Shows 72% of Sports Bettors Lose Money in First Year”
Media eats this stuff up.
Newsjacking
When big gambling news breaks, we insert your brand into the conversation:
- New state legalizations
- Regulatory changes
- Major sporting events
- Industry controversies
Your expert quotes get published, your site gets linked.
Creative Campaigns
Unique angles that generate buzz:
- Interactive tools and calculators
- Controversial takes on industry topics
- Predictions and forecasts
- Viral-worthy content
Industry Commentary
Position yourself (or your brand) as an expert:
- Quote opportunities in gambling news
- Expert roundups
- Podcast appearances
- Conference speaking
Where We Get Coverage
Gambling Media:
- CDC Gaming Reports
- Yogonet
- European Gaming
- SBC News
- Gambling Insider
Business Publications:
- Forbes
- Entrepreneur
- Inc.
- Business Insider
- Regional business journals
General News:
- Local news sites
- Sports media
- Major news outlets (when stories are big enough)
Trade Publications: Gaming, hospitality, and technology trade press.
Digital PR Packages
Single Campaign – $4,000-10,000
- One major PR push (data study, creative campaign, etc.)
- Media outreach
- Press release if needed
- Coverage tracking and reporting
Monthly Retainer – $6,000+/month
- 1-2 PR campaigns per month
- Ongoing media relationship building
- Reactive PR (responding to news)
- Continuous coverage opportunities
Results to Expect
PR is less predictable than other SEO tactics. Some campaigns explode (50+ pieces of coverage), others get modest results (5-10 mentions).
Average campaign: 10-20 pieces of coverage, including 2-5 high-authority links (DR 60+).
One link from Forbes is worth more than 100 links from random blogs.
Timeline
PR campaigns take 6-12 weeks from start to initial coverage. Some outlets publish fast, others sit on stories for months.