SEO takes months. Paid ads bring traffic today.
We run Google Ads campaigns that generate positive ROI for affiliates.
The Challenge
Google’s Gambling Ad Policies:
Affiliates face restrictions:
- Need certification for gambling ads
- Can only advertise in certain countries
- Different rules for different verticals (casino vs sports betting)
- Constant policy changes
High CPCs: Gambling keywords are expensive. “Online casino” can cost $20-50 per click depending on GEO.
Compliance: Mess up ad policies and your account gets suspended. We’ve seen it dozens of times.
We know how to navigate the rules and make campaigns profitable.
What We Run
Search Campaigns
Target commercial keywords:
- “Best online casino [GEO]”
- “[Casino name] bonus code”
- “Online slots real money”
- Brand terms (your competitors’ brands)
Display Campaigns
Visual ads across Google Display Network:
- Remarketing to site visitors
- In-market audiences (people searching gambling terms)
- Placement targeting on gambling content
YouTube Campaigns
Video ads targeting:
- Casino streamers
- Sports betting content
- Gambling tutorial videos
Performance Max
Google’s AI campaigns. We test these carefully—they can work great or burn budget fast.
What’s Included
Campaign Setup:
- Account structure
- Keyword research
- Ad copy creation
- Landing page optimization recommendations
- Conversion tracking setup
Ongoing Management:
- Daily bid adjustments
- A/B testing ad copy
- Negative keyword management
- Landing page split testing
- Budget allocation optimization
Reporting:
Monthly reports showing:
- Spend vs. revenue (CPA and ROI)
- Keyword performance
- Top converting campaigns
- Recommendations for scaling
Pricing
Setup Fee: $1,500 (one-time)
Management: 15% of ad spend, minimum $1,500/month
So if you spend $15,000/month, management is $2,250.
Most affiliates start with $5,000-20,000/month in ad spend and scale from there.
Expected Results
Good Google Ads campaigns for gambling typically achieve:
- 2-6% CTR (depends on keywords and GEO)
- 3-10% conversion rate (click to registration/deposit)
- Break-even to 2:1 ROI in first 60 days
- 3:1+ ROI once campaigns are optimized
Takes 60-90 days to dial in a new account.
For Arbitrage Teams
Running paid traffic at scale? We can:
- Manage multiple accounts across different GEOs
- Split test landing pages systematically
- Scale winners aggressively
- Kill losers fast