Got slapped by Google? Traffic tanked overnight? Manual action in Search Console?
We’ve seen it all and fixed most of it.
Why Gambling Sites Get Hit
Shady Link Building
Past SEO agency bought garbage PBN links? Competitor negative SEO’d you? Google’s link spam updates are brutal.
Thin Content
Templated casino reviews with barely any unique content. Google sees it as spam now.
Cloaking and Redirects
Some affiliates tried sneaky redirect tactics. Google caught on.
User-Generated Spam
Forum or comment spam you didn’t clean up.
Algorithmic Penalties
Core updates, helpful content updates, link spam updates—these can crush gambling sites specifically.
Types of Penalties We Fix
Manual Actions:
- Unnatural links to your site
- Unnatural links from your site
- Thin content with little or no added value
- Cloaking and sneaky redirects
- User-generated spam
Algorithmic Drops:
- Core Update hits
- Helpful Content Update penalties
- Link Spam Update drops
- Product Reviews Update impacts
Recovery Process
Week 1: Forensics
We figure out exactly what happened:
- When did traffic drop? (pinpoint the date and corresponding Google update)
- Which pages got hit?
- Backlink profile analysis (looking for toxic links)
- Content quality review
- Technical issues scan
Week 2-4: Cleanup
- Disavow file creation (removing toxic backlinks)
- Content improvement or removal (fixing thin pages)
- Technical fixes (if cloaking or redirect issues)
- Documentation of all changes
Week 5+: Recovery
- Submit reconsideration request (if manual action)
- Monitor for recovery signals
- Rebuild with clean strategies
How Long Recovery Takes
Manual Actions: 3-8 weeks (depends on Google review speed)
Algorithmic Penalties: 2-6 months (need to wait for algorithm refresh and prove site quality improved)
We can’t guarantee timeline because Google moves at their own pace. But we can guarantee proper execution.
Common Gambling Affiliate Penalties
Thin Affiliate Content You have 500 casino review pages that are 90% identical. Google hates this now.
Fix: Consolidate, improve, or delete. Add unique value to remaining pages.
Manipulative Links Bought links from gambling PBNs or shady directories.
Fix: Disavow toxic links, build clean links going forward.
Doorway Pages Created tons of city/state pages with no unique content just to rank locally.
Fix: Delete or substantially improve with unique, valuable content.
Pricing
Penalty Diagnosis: $1,000 (we tell you exactly what’s wrong)
Full Recovery Service: $4,000 – $12,000 (depends on severity and site size)
Ongoing Monitoring: $1,500/month (prevent future penalties)
Success Rate
Can’t guarantee recovery (Google’s unpredictable), but our success rate is around 75-80% for manual action removal.
Algorithmic recovery is harder—sometimes the site is too far gone and you’re better off starting fresh.