Gambling is local business. A player in Michigan can’t use an offshore site. Someone in Brazil needs different content than someone in Argentina.
We help affiliates dominate specific geographic markets.
US State-by-State SEO
Why State-Specific SEO Matters:
- Each regulated state has different operators
- Different bonus offers
- Different legal requirements
- Different player demographics
Your content needs to reflect this.
States We Target:
- New Jersey (OG online gambling state, highly competitive)
- Pennsylvania (massive market, good opportunity)
- Michigan (growing fast)
- West Virginia, Connecticut, Indiana, Illinois, Colorado, etc.
Strategy:
- State-specific landing pages (“Best Online Casinos in NJ”)
- Geo-modified content (not just find-and-replace state names)
- Local link building (regional news sites, local blogs)
- City-level targeting for bigger states (“Online Casinos in Philadelphia”)
Example Structure:
/new-jersey-online-casinos/
/pennsylvania-online-casinos/
/michigan-sports-betting/
/nj/atlantic-city-casinos/
LATAM iGaming SEO
Latin America is exploding right now:
- Brazil just legalized (MASSIVE opportunity)
- Mexico wide open
- Argentina growing
- Colombia, Peru, Chile all active
What’s Different:
- Language optimization (Portuguese for Brazil, Spanish for rest)
- Local payment methods (Pix, OXXO, Mercado Pago)
- Country-specific regulations and licensing
- Cultural considerations (sports preferences, game preferences)
- Different search behavior
Markets We Cover:
- 🇧🇷 Brazil (Portuguese content, biggest opportunity)
- 🇲🇽 Mexico
- 🇦🇷 Argentina
- 🇨🇴 Colombia
- 🇵🇪 Peru
- 🇨🇱 Chile
Arbitrage Opportunity: LATAM is less competitive than US/EU. CPCs are lower, competition is weaker, and there’s still room to build authority.
Multi-GEO Strategy
Running sites in multiple countries? We manage portfolios:
- Centralized link building across all sites
- Content strategy adapted per GEO
- Technical SEO standardized across properties
- Competitive intel shared between markets
Pricing
Single-State Focus: $1,000/month
Multi-State (3-5 states): $5,000/month
LATAM Market Entry: $4,000/month (includes translation/localization)
Multi-GEO Portfolio: Custom pricing (usually $8k-15k/month)
Results
Recent wins:
- NJ casino affiliate: 0 to 15,000 monthly visitors in 8 months
- Brazil sports betting site: 50,000+ monthly visitors in first year
- Multi-state affiliate: Ranking in top 5 across 6 different states