Social media traffic is cheaper than Google. But the rules are tricky.
We run compliant campaigns that don’t get your account banned.
Platform Overview
Facebook & Instagram (Meta)
Meta’s gambling ad policies are strict:
- Need prior written approval from Meta
- Can only advertise in approved countries
- Must target 18+ (21+ in most cases)
- Responsible gaming disclaimers required
We handle the approval process. Most affiliates can’t even get approved on their own.
Twitter (X)
More lenient than Meta:
- Gambling ads allowed in many countries
- Age targeting (18 or 21+)
- Fewer restrictions overall
Good for sports betting promotions during major events.
TikTok
Gambling ads mostly banned, but sports betting gets through in some GEOs. Requires careful testing.
Allows gambling ads in certain markets. Smaller scale but engaged audience.
Ad Strategies for Affiliates
Cold Traffic Campaigns
Target people who’ve never heard of you:
- Interest targeting (gambling, sports, casino games)
- Lookalike audiences (based on your converters)
- Demographic targeting (age, income, location)
Retargeting Campaigns
Follow site visitors who didn’t convert:
- Visited but didn’t click through to operator
- Started reading review but bounced
- Abandoned registration process
Offer Promotion
Push specific casino/sportsbook offers:
- Welcome bonuses
- Free bet promotions
- Exclusive deals
- Limited-time offers
Creative Requirements
Social ads need scroll-stopping creative:
- Static images (casino wins, bonus graphics, lifestyle shots)
- Video ads (15-30 seconds max)
- Carousel ads (multiple casinos/offers)
- Story ads (vertical format)
We either create these or work with your designer.
Compliance for Affiliates
Every ad must:
- Target correct age group (18+ or 21+)
- Include disclaimers if required
- Not make unsubstantiated claims
- Follow platform-specific rules
We’ve had accounts running for years without suspensions. Most affiliates get banned within weeks because they don’t know the rules.
Pricing
Setup: $1,000 per platform
Management: 20% of ad spend, minimum $1,200/month
Social ads usually need less budget than Google:
- Test budget: $3,000-5,000/month
- Scale budget: $10,000-25,000/month
- Aggressive: $50,000+/month
Expected Performance
Social ads for gambling typically see:
- 0.8-2.5% CTR
- $1-5 CPC (much cheaper than Google)
- 4-12% conversion rate
- 1.5:1 to 4:1 ROI
Takes 30-45 days to find winning audiences and creative.